SEO Consultant and SEO Specialist.

Andrea Atzori

Well not just an SEO Consultant and SEO Specialist, but more a well-rounded Digital Marketing expert with over 20 years of experience in the field, spent across PPC, SEO, Social Media, Analytics, Affiliates, Email Marketing and more.

Andrea Atzori

Andrea Atzori

Well not just an SEO Consultant and SEO Specialist, but more a well-rounded Digital Marketing expert with over 20 years of experience in the field, spent across PPC, SEO, Social Media, Analytics, Affiliates, Email Marketing and more.

In my career I have had the opportunity and pleasure to work for extended periods in both client-side and agency roles, and working with some of the most iconic brands in the world including Nike, PlayStation, and Virgin.

In 2017 I started my first Digital Marketing Agency, Search Tribe, which rebranded as Ambire two years later and has now developed to become a full-service Media Agency.

But I still enjoy offering consultancy and advice where I can put my knowledge and skills to the advantage of brands all over Australia in need of help to navigate through the complexity of today’s digital realm and maximise their digital presence.

So whether you are looking for a fresh set of eyes to assess your strategy and campaign’s performance, or actually need a brand, new strategy, I would love to hear from you.

Short Bio

As mentioned, I started my career client side where I got involved in most aspects of managing online marketing campaigns, especially Paid Media and PPC. With campaign management I have always liked to be very involved and hands-on, so it is probably no surprise that after having worked with a few external agencies, in one of my roles I ended up setting up my own internal team. This was all in the five years between 2001 and 2006 when I worked for OctopusTravel and TotalStay Group in London.

So when in 2007 I joined Steak Digital, one of the (at that time) hottest digital agencies in the whole of the UK, it was a real shock to the system to adapt to the life on the other side of the fence. One year later I was Account Director at OMD international working with clients like PlayStation and Infiniti on global campaigns and managing multiple markets. To add to my agency experience in the UK, after OMD I worked at iCrossing managing clients like Fairmont Hotels (across all their European properties) and Virgin Atlantic.

In 2011 I moved to Australia to join AtomicSearch as Head of Search. In my five years with Atomic I have filled in many roles and responsibilities and have had the opportunity to work with local brands like AMP, Interflora, NIB, but also Nike Australia and Origin Energy, until in 2016 I became General Manager of the Sydney team at iProspect.

As mentioned, I started my career client side where I got involved in most aspects of managing online marketing campaigns, especially Paid Media and PPC. With campaign management I have always liked to be very involved and hands-on, so it is probably no surprise that after having worked with a few external agencies, in one of my roles I ended up setting up my own internal team. This was all in the five years between 2001 and 2006 when I worked for OctopusTravel and TotalStay Group in London.

So when in 2007 I joined Steak Digital, one of the (at that time) hottest digital agencies in the whole of the UK, it was a real shock to the system to adapt to the life on the other side of the fence. One year later I was Account Director at OMD international working with clients like PlayStation and Infiniti on global campaigns and managing multiple markets. To add to my agency experience in the UK, after OMD I worked at iCrossing managing clients like Fairmont Hotels (across all their European properties) and Virgin Atlantic.

In 2011 I moved to Australia to join AtomicSearch as Head of Search. In my five years with Atomic I have filled in many roles and responsibilities and have had the opportunity to work with local brands like AMP, Interflora, NIB, but also Nike Australia and Origin Energy, until in 2016 I became General Manager of the Sydney team at iProspect.

Skills

  • Digital Marketing Strategy
  • PPC
  • SEO
  • Data and Analytics
  • Display and Programmatic Media Buying
  • Email Marketing
  • Affiliate Marketing

Services

What services I offer and how I can help you fix or elevate your Digital Marketing strategy or campaigns.

If you are in need of a review of your current strategy or don’t have one, I can certainly help.

I will start with a thorough assessment of your digital channels and marketing activity, map their role in the user journey and how they should work together, then once we define your main KPIs and targets I would design a measurement framework for tracking results and setup a reporting suite.

The outcome is a 100% bespoke and custom made Digital Marketing strategy that is unique to your brand and can set you apart from the competition.

With SEO importance rising by the day due to the current social and economic challenges, it is pivotal to the success of any online business to have a solid vision and SEO strategy. And this is where I can help you.

Looking at your website and data from various sources, such as Google Analytics, Google Search Console, plus industry-leading tools like SEMRush and Ahrefs, I can help you to scan your website and backlink profile, assess your competition, and create a bespoke plan to set you up for success with SEO in the short and long term.

With nearly 20 years of experience creating, reviewing and managing PPC campaigns, you can lean on skills and knowledge that have been long-time crafted.

And whilst Google and Microsoft continue to push for automation of their platforms and rely on AI to provide more and more sophisticated solutions, the reality is that opportunities to stand out and succeed are increasingly buried deep under the hood of the tools.

Make no mistakes, Google Ads campaigns (for example) are not a set and forget thing. To maximise ROI you must have someone taming the machine and driving it with a solid vision and concrete strategy.

Data is at the heart of the digital world we live in, and mastering Analytics and similar tools is a necessary requirement for every brand that wants to succeed in the ever-changing, competitive landscape.

Tools like Google Analytics can help uncover challenges and opportunities often hidden in the layers of data. With years of experience analysing and reporting, I can confidently say that I have mastered the tools and can help you and your brand discover those challenges and opportunities that lie beneath your data.

I can elevate your digital marketing strategy to a whole new level.

SEO Q&As

  • What sets you apart from other SEO consultants?

    There are a few things that I can confidently say that set me apart from other SEO experts. Whilst I have a good knowledge of SEO, I have also extensive experience with most of the Digital Marketing channels, from PPC Management to Email Marketing, from Affiliates to Display and Programmatic Media Buying. All underpinned by the capability of designing a solid, multi channel, data-driven Digital Marketing Strategy.

  • Will SEO still be important in 2020?

    Absolutely! In fact, with the current social and economic challenges we have been experiencing on a global scale since the beginning of the year, many more brands and businesses (will) see SEO as the best channel to invest money and resources to develop a Digital Marketing strategy and activity that is sustainable and (to a certain extent) future proof. With such economic strains and pressure mounting on businesses, it is even more important now to invest in long term activities such as SEO and ensure that brands maximise their connections with their audiences through owned channels and leverage on organic traffic, rather than relying on paid media.

  • What are your thoughts on SEO in 2020?

    In 2020 we will continue to see an increased focus on Local SEO and schema markup. For sure last year it was a lot about using accordions and FAQs to enhance the on-page content and leverage on the opportunity for brands to feature on Featured Snippets, so 2020 we will see a continuation of that trend. Whereas with Local SEO, despite being a very important part of SEO strategies for a number of years now, it will continue to be at the top of the list for many brands and businesses to ensure they reach local audiences and deliver more personalised, relevant content to them.

© 2020 Andrea Atzori. Sydney SEO Consultant and SEO Specialist